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Get great, cost-effective exposure to South Africa's real estate buyers by advertising on g.co.za
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Advertise Real Estate Listings
| To get your real estate listings on g, click here.
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Why Advertise on g ?
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g has proved very popular with our target audience because it is very big (over 80 000 listings and counting),
very fast and very user friendly (many of our search features like the search history are completely unique to g.co.za).
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If your target market is South Africans looking to buy real estate, then it's exactly the same as ours. We ensure that audience is concentrated by focusing our marketing effort
on attracting only the above group. That way we don't get casual browsers - only those individuals that would be interested in seeing your advert.
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You get what you pay for - in fact usually more. For our banner adverts, we charge per page we serve,
so there's a direct correlation between the exposure you get and the amount you spend.
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We maximise the exposure you adverts get. g.co.za is unusual in that only adverts appear while the
visitor waits for the page to be downloaded (Internet Explorer only). This ensures the user attention is focused on your advert during this "Ad Exclusive Time".
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We believe Gravity is an innovative and forward-looking brand. This has been confirmed not only from the feedback
we've had from visitors and estate agents, but consistently from discussions we've had with clients wishing to advertise on g.co.za as well.
Apart from the innovative user features, g.co.za is the first and only property search engine in South Africa.
Your advert will benefit from Gravity's brand.
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g.co.za advertising is also cost-effective. Feel free to check our rates against other sites in South Africa.
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There is a growing demand for our ad spaces since we made them available around mid 2006. In the first few months we targeted only SA's largest financial institutions and nearly all of them advertised on g.
We have subsequently opened up advertising to originators and other interested parties.
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How Does it Work ?
Advertising on g is easy! We have 3 pages you can advertise on and each page has a number of predefined advertising blocks (see the image above).
You first decide on which page(s) you wish to advertise and then which block(s) you want your ad to appear in.
Bigger adverts can be accommodated by joining a number of single blocks. When you join blocks, the whitespace that would normally separate the
ad blocks is available to use. For example if you choose to run a skyscraper by joining 3 220x120 type 'A' blocks, it can be a maximum of 380 pixels (rather than 360) high.
The minimum campaign duration is 1 month.
The cost is calculated as: ( number of blocks you have rented ) x ( number of page impressions served ) per page.
Once you've decided which pages/blocks you'd like, send an email mentioning the pages/blocks and timeframe to contactg@g.co.za.
We then
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check the availability of those blocks
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estimate the number of impressions you can expect per month (the minimum campaign duration is one month)
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produce a monthly quote for you
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We ensure you get at least the quoted number of impressions by basing the quote on a worst-case page impression forecast.
Any impressions you receive beyond the quoted amount are free.
Furthermore longer-term campaigns (> 3 months) will also receive discounted pricing.
Special Adverts
We have included 'Featured Listing' and 'Featured Development' slots on our homepage which give fantastic exposure to the properties advertised there.
These are charged out at a flat rate of R1500 per month. You can change the listings every week.
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Advertising Options
Each page has standard ad block sizes A, B and C that are used throughout the site, though the price of a given block may vary from page to page
(the homepage being the most expensive). Individual blocks can be combined to form a bigger ad space (e.g. to accommodate skyscrapers). Lastly some of the pages have restrictions as to what adverts can be placed.
The relative amount of impressions per page is included as "Ratio of Pages Served". This ratio is calculated as:
(impressions for a given page) / (all page impressions).
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| HOME PAGE |
| Ratio of Pages Served |
12% |
| Restrictions |
None |
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| DETAILED SEARCH PAGE |
| Ratio of Pages Served |
6% |
| Restrictions |
None |
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| SEARCH RESULTS PAGES |
| Ratio of Pages Served |
82% |
| Restrictions |
No Mortgage Origination Adverts |
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Rate Card
Ad Block Rates
The prices shown in the table below are the maximum cost per page impression.
| AD BLOCK |
SIZE (pixels) |
Home Page |
Detailed Search Page |
Search Results Pages |
| A |
220 x 120 |
5c |
5c |
5c |
| B |
220 x 240 |
N/A |
N/A |
8c |
| C |
240 x 120 |
5c |
5c |
4c |
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| Featured Listing - R1500 per month
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| Featured Development - R1500 per month
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Advertising Private Listings
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As a search engine, Gravity doesn't cater for individual private listings. This resource provides good exposure for private sales & rentals.
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